
During the Presidential Election in 2008, Obama’s sunrise design became an emblem for change and a promise for a distinctive shift away from the national policies of the previous administration. Several companies used the symbol to brand their own Obama merchandise, and numerous corporations even took the opportunity to promote themselves. Most notably, Pepsi augmented their design to become virtually indistinguishable from Obama’s calling card.
Since the election however, the Obama fervor has lost its momentum, and an increasing number of Americans are becoming disenchanted with the leader, his policies and the rhetoric. The sunrise, which had been a symbol of freedom and change, is now used in a litany of anti Obama designs. There has been a definitive shift in the political tides of the country, and when the November elections roll around, don’t expect the same optimism we saw two years ago.